Accor, the largest hotel operator in Queensland, has launched a new campaign, in partnership with Tourism and Events Queensland (TEQ), to encourage travellers to ‘Experience Queensland Summer Days’.
The campaign is part of TEQ’s major new ‘Great Queensland Getaway’ campaign, which incentivises Queenslanders to explore their home state.
Accor Pacific CEO, Simon McGrath, said: “Accor is delighted to work in partnership with TEQ on this campaign. We hope our selection of affordable and flexible accommodation deals will inspire travellers to explore the world-leading holiday experiences that are available in Queensland.”
Tourism and Events Queensland Chief Executive Officer Leanne Coddington said it was wonderful to have accommodation partner Accor onboard for the campaign.
Ms Coddington said: “Accor properties right around Queensland are offering compelling deals and that is such an important part of this campaign. We’re really hoping to see visitors truly get out and about and exploring parts of Queensland they haven’t been before, joining tours, visiting attractions, having memorable experiences and at the end of the day, enjoying the incredible accommodation on offer through the campaign.”
The Great Queensland Getaway is on sale from Monday 18 October – Sunday 31 October, with Accor deals available to Queenslanders to ‘Experience Queensland Summer Days’ as part of that campaign throughout the booking period.
Following the Great Queensland Getaway, Accor’s ‘Experience Queensland Summer Days’ campaign will continue to run until 31 January 2022, extending to Tasmanian, South Australian and Northern Territory residents and broadening as additional markets are able to holiday in the Sunshine State.
The ‘Experience Queensland Summer Days campaign involves a paid media push across digital advertising, social media and video content, showcasing key holiday hotspots around Queensland, as well as a promotion of Accor’s flexible cancellation policy and ALL – Accor Live Limitless loyalty program.
From luxury to economy, Accor has more than 90 ALLSAFE hotels, resorts and apartments to choose from in Queensland, including international brands such as Sofitel, MGallery, Art Series, Pullman, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, BreakFree, ibis, ibis Styles and ibis Budget.
GOLD COAST
Enjoy sun, surf and savings on the Gold Coast with a stay at Novotel Surfers Paradise.
BRISBANE
Stay at The Johnson Brisbane – Art Series. Set in Spring Hill, The Johnson takes its deign cues from celebrated Australian abstract artist Michael Johnson.
SUNSHINE COAST
Discover the magic of the Sunshine Coast with a stay at the popular beach-side Novotel Sunshine Coast Resort and unwind between river and ocean.
FRASER COAST
Situated on the waterfront, Mantra Hervey Bay is the perfect place to unwind and relax on the Fraser Coast.
WHITSUNDAYS
Escape to the world-famous Whitsundays and stay at the popular Mantra Club Croc Airlie Beach.
MAGNETIC ISLAND
On rugged and beautiful Magnetic Island, Peppers Blue on Blue Resort, located right on the water’s edge overlooking the marina and ferry terminal.
TROPICAL NORTH QUEENSLAND
Pullman Port Douglas Sea Temple Resort & Spa is the perfect place to pull up a sun-lounge by its stunning lagoon pool, which spans over 3,000sqm, and quench your thirst with a tropical cocktail.
