Samsonite Rediscovers the Joy of Traveling in Travel Like Your Parents

Samsonite, the renowned global leader in travel solutions, is thrilled to announce its new summer campaign, “Travel Like Your Parents”. The campaign invites travelers to embark on a nostalgic journey inspired by their parents’ travel experiences. Samsonite aims to reignite the spirit of adventure, the joy of discovery, and the thrill of exploring new horizons. Inspired by the golden age of travel, journeys were as much about the experience as the destination. Evoking meaningful travel, Samsonite aims to revive the spirit of the golden age, providing discerning travelers with the pieces they need for an immersive and transformative experience that connects them deeply with local cultures, fosters personal growth, and creates lasting memories.

In today’s fast-paced world, where digital connectivity often consumes our lives, Samsonite encourages individuals to disconnect to reconnect and recapture the magic of travel as our parents once did. This summer, the campaign invites travelers to embrace the spirit of wanderlust and reconnect with the authentic experiences that shaped the way their parents explored the world.

“Traveling has always had the ability to transform lives, and the journeys our parents and grandparents took were filled with a sense of wonder and discovery, “ said Erin Reynolds, Brand Manager of Samsonite Canada. “Our summer campaign aims to embrace that spirit and we encourage travelers to create their own amazing memories.  As a brand with over 100 years of history, we understand what made travel so special in the past and we can help today’s travelers understand it, too.  That’s what “Travel Like Your Parents” is all about: it’s embracing the idea that travel is better when you take time to connect with the places you visit and the people you visit them with.”

The heart of the campaign centers around Samsonite’s high-quality luggage and travel accessories, which have been trusted by generations of travelers. From sleek suitcases and versatile backpacks to innovative travel organizers, Samsonite offers a wide range of products that combine durability, functionality, and style.

“There is an opportunity with every journey to shape who we are and inspire us to embrace new perspectives,” added Reynolds. “We hope this campaign will act as an invitation to Canadians to set out on a voyage of self-discovery, and rekindle the magic of exploration that previous generations were able to enjoy before the advent of smartphones and always-on connectivity.”

Join Samsonite this summer as we embark on a remarkable journey through time, celebrating the legacy of travel and embracing the enchanting stories of our parents. Let us unite in rediscovering the world with wide-eyed wonder, just as they did.

To learn more and view the campaign, head to Travel Like Your Parents | Summer Travels | Samsonite Canada